UX : User Experience
= how the user thinks and feels
UCD : User Centered Design
= how an interface answers the
needs of users
IA : Information Architecture
= how the system is organized
UI : User Interface Design
= how the content is organized
IxD : Interaction Experience Design
= how the user and device act and react with each other
These pay the bills. In the end, software that doesn’t justify itself will lose the ability to fund itself. Very often, metrics movers are not requested or delightful.
If you don’t listen to customers, they will lose faith in you and eventually hate you. Very often, customer requests will not move your metrics or delight people.
If you don’t delight customers, you won’t inspire passion and loyalty in your users. Very often, delight features will not move your metrics, and by deﬁnation, are not requested.
Great products, however, combine all three. In agile processes, releases intersperse all three regularly.
I had the privilege to be part of the UX panel for iRetail World Asia 2013 alongside Sean Seah (MD of Groupon Travel Asia Pacific) and Marco Ryan (MD of Accenture Interactive ASEAN, Accenture). It was a fruitful session and serve as a good reminder that we have lots to strive for. Here are my responses, more or less, to some questions directed towards me.
What do we mean when we say that we would like to focus on user experience?
How to discern the difference between necessary features and nice-to-haves?
Delighters are what we are seeking for and we strive to identify features that the market misses on all of these fronts. An example would be speed. We take seriously how fast our customers are able to browse our site.
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