You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90% of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen.
And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous tradeoffs that you have to make. There are just certain things you can’t make electrons do. There are certain things you can’t make plastic do. Or glass do. Or factories do. Or robots do.
Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.
And it’s that process that is the magic.
See full interview:http://tech.fortune.cnn.com/2011/11/11/steve-jobs-the-parable-of-the-stones/
UX : User Experience
= how the user thinks and feels
UCD : User Centered Design
= how an interface answers the
needs of users
IA : Information Architecture
= how the system is organized
UI : User Interface Design
= how the content is organized
IxD : Interaction Experience Design
= how the user and device act and react with each other
These pay the bills. In the end, software that doesn’t justify itself will lose the ability to fund itself. Very often, metrics movers are not requested or delightful.
If you don’t listen to customers, they will lose faith in you and eventually hate you. Very often, customer requests will not move your metrics or delight people.
If you don’t delight customers, you won’t inspire passion and loyalty in your users. Very often, delight features will not move your metrics, and by deﬁnation, are not requested.
Great products, however, combine all three. In agile processes, releases intersperse all three regularly.
Page 1 of 29