You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90% of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen.

And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous tradeoffs that you have to make. There are just certain things you can’t make electrons do. There are certain things you can’t make plastic do. Or glass do. Or factories do. Or robots do.

Designing a product is keeping five thousand things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.

And it’s that process that is the magic.

See full interview:

The Best Student Activity for Product Managers - The Art of Product Management - Quora »

via mkhoury:

"As a PM you don’t always need to come up with the ideas, you just need to ask the right questions and listen carefully to the answers."

via eudestblr:

Joseph Pine explains that people don’t want goods and services anymore. Customers want experiences, real ones. Product managers and designers should listen to him.

"Therefore, “understanding what people think they want and then translating the value of Slack into their terms” is something we all work on. It is the sum of the exercise of all our crafts. We do it with copy accompanying signup forms, with fast-loading pages, with good welcome emails, with comprehensive and accurate search, with purposeful loading screens, and with thoughtfully implemented and well-functioning features of all kinds."

Hi. How long wld you take and how much wld you charge for UI designing? Please pardon my candidness. Thank you and i hope to hear from you soon. :)

- Asked by Anonymous

So sorry for the late reply! It depends on the project. If you could furnish me with more information, I will be able to give a better idea on it. Thanks!

"You can’t leave any chance for misunderstanding, or for even one person to walk away from a meeting with different conclusions."
- Todd Jackson on product management, via
Building a better nest: Inside Twitter's continuous redesign »

Product Management as a Co-Founder

"You can’t leave any chance for misunderstanding, or for even one person to walk away from a meeting with different conclusions."
- Todd Jackson on product management, via (via productmonkey)

UX Defined in Acronyms

UX : User Experience
= how the user thinks and feels

UCD : User Centered Design
= how an interface answers the
needs of users

IA : Information Architecture
= how the system is organized

UI : User Interface Design
= how the content is organized

IxD : Interaction Experience Design
= how the user and device act and react with each other

E-Commerce Navigation: Show Sibling Categories for Easy Scope Adjustment - Articles - Baymard Institute »

"It’s important to note that the purpose of displaying sibling categories on category pages next to the product list isn’t just to save the user a couple of clicks (going back up the hierarchy to the parent category and then selecting one of the other sub-categories). Their permanent presence provides the user with essential information scent."

Top Hacks from a PM Behind Two of Tech's Hottest Products »

I don’t see the PM’s job as having all the product ideas. I see it as keeping the engineering and design teams firing on all cylinders.

Prioritization: Three Buckets

Metrics Movers

These pay the bills. In the end, software that doesn’t justify itself will lose the ability to fund itself. Very often, metrics movers are not requested or delightful.

Customer Requests

If you don’t listen to customers, they will lose faith in you and eventually hate you. Very often, customer requests will not move your metrics or delight people.


If you don’t delight customers, you won’t inspire passion and loyalty in your users. Very often, delight features will not move your metrics, and by defination, are not requested.

Great products, however, combine all three. In agile processes, releases intersperse all three regularly.

via Be A Great Product Leader (Dropbox / AirBnB 2013)