michaelmassie: Why don’t we have mobile eGift cards yet? I would be far more likely to use a gift card if it was always on me.  I don’t think that I am the only one, so where are they? A scannable barcode could be easily updated to reflect what is left on the card as well as a managed email update to the issuer. A great example, is: When parents have kids that are away at college - it is a great way to send money that you know will go towards what’s important (e.g. food). Heck, for transparency, it could send the gift giver an itemized list of what the card was used for (e.g. making sure the college food money isn’t going to kegs). Another perk to a mobile solution is that it doesn’t require the purchaser to go into the store, which becomes convenient if that store is not local to the place of where the purchaser lives, but is to the recipient. There is also the green aspect of these disposable credit cards… you’re effectively reducing the waste of plastic in our landfills as well as shipping, packaging and the distribution carbon footprint. Included in the green options, comes the cost benefit of having no tangible product to make, store and ship. I see a big opportunity for a company like Yowza to offer mobile gift cards, but am quite surprised that this hasn’t come to market yet? What gives?

michaelmassie:

Why don’t we have mobile eGift cards yet?

I would be far more likely to use a gift card if it was always on me.  I don’t think that I am the only one, so where are they?

A scannable barcode could be easily updated to reflect what is left on the card as well as a managed email update to the issuer. A great example, is:

When parents have kids that are away at college - it is a great way to send money that you know will go towards what’s important (e.g. food). Heck, for transparency, it could send the gift giver an itemized list of what the card was used for (e.g. making sure the college food money isn’t going to kegs).

Another perk to a mobile solution is that it doesn’t require the purchaser to go into the store, which becomes convenient if that store is not local to the place of where the purchaser lives, but is to the recipient.

There is also the green aspect of these disposable credit cards… you’re effectively reducing the waste of plastic in our landfills as well as shipping, packaging and the distribution carbon footprint. Included in the green options, comes the cost benefit of having no tangible product to make, store and ship.

I see a big opportunity for a company like Yowza to offer mobile gift cards, but am quite surprised that this hasn’t come to market yet? What gives?

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