Dan Russell’s Workshop: 6 Search Tips To Do The Trick

I had an opportunity recently to hear from Dan Russell of Google on how to be a better searcher. Well, here’s the gist of it.

Scenario 1: Skills for understanding results
Scenario: Searchers tend to read or scan the results page when working on their task and its crucial they they pick out the words they are looking for. But what do you need to know about search to be good at it? And what strategies do you need to use to search the results page?

Tip 1: It’s important to know what information is out there and what needs to be found. Also, it is essential to have a search strategy - such as how to frame the question, when to stop researching and when to change the approach.

Tip 2: Use Google Translate to translate from English to a foreign language and vice versa. It also enables you to find information from sites written in other languages through cross-language search.

—————————————————————-

Scenario 2: Think synonymously:
There are times when we need to search for a term that we only know by concept. Example: we want to find out the term used to describe the small version of the sculpture in wax or clay when an artist is making a sculpture for a client. It is usually a preliminary sketch presented to the client for approval.

Tip 3: The easiest solution to search this is to key in ‘small sculpture model’ in the search box then read through the snippets for unusual words to find a possible match. The answer is Maquette. To double check, you can use Google as a dictionary and key in ‘define:maquette’ and you’ll get a definition immediately.

—————————————————————-

Scenario 3: Naming the un-nameable
Challenge: Everyone has a little indentation on their upper lip. But what is that called?

Tip 4: Start with the simplest search you can think of which is ‘upper lip indentation’. If it’s not right, you can always modify it. When you click on the results page, you’ll find out that its called a philtrum.Then  you double check it by using Google as a dictionary; key in ‘define:philtrum’.

—————————————————————-

Scenario 4: Using the minus sign
Challenge: Sometimes you want to look up something that’s pretty common, so there are lots of search results. It’s even worse when the word is really common.  So how do you eliminate things you don’t want? For example, can you find a great recipe for salsa to make for dinner tonight? What if your partner is allergic to tomatoes. Can you find a salsa recipe without tomatoes in it?

Tip 5: The trick here is to emove all salsa dance and tomato references. The quickest way is to include the MINUS sign in the search field, so it looks like this: “salsa –dancing –tomatoes”. The search results will then show salsa recipes without tomato as an ingredient.

—————————————————————-

Scenario 5: Searching within a site
Imagine if you were Dan Russell and someone mentioned that you were quoted in the New York Times online site. How do you find the page where you were quoted?

Tip 6: Use “site: operator” to search within a particular web site [for example, “Daniel M Russell”  site:nytimes.com]. Note that you need to include the ‘M’ in the name and you need to use the double quotation mark. This is important because “Daniel Russell” is a very common name and The NYTimes has the convention of always spelling a person’s name out completely, including middle initials. So its important to understand the publication’s way of writing as well.