People react positively when things are clear and understandable.
Dieter Rams (via crankyangela)
Good design is…
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design helps us to understand a product
- Good design is unobtrusive
- Good design is honest
- Good design is durable
- Good design is consequent to the last detail
- Good design is concerned with the environment
- Good design is as little design as possible
by Dieter Rams
