Analyzing How Agencies Describe and Present UX
via cunningham-emily:
I’ve been poking around, looking at how different agencies describe User Experience (UX), and whether or not they call it UX explicitly. Though obvious to UXers, you can sure learn a lot about how an agency thinks about itself from its information architecture! I analyzed the information architecture and content related to describing UX for POP, ZAAZ, Razorfish, Forum One, and Neudesic. I’ll first list two summaries of my observations — one on hierarchies, the other on term usage — then I’ll do a brief walk through on each company with screenshots.
