Most companies are looking to “wow” with their products, when in reality what they should be looking for is an “of course” reaction.
Christian Lindholm (via jrosell)
I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design graphics, the interface, the physical interaction and the manual. Since then the term has spread widely, so much so that it is starting to lose it’s meaning.
Don Norman, who coined the term “User Experience” (via uxkitchen)
(Source: annaoosterling)
People react positively when things are clear and understandable.
Dieter Rams (via crankyangela)
via startupquote:
You’ve found market price when buyers complain but still pay. - Paul Graham
Design can exist without “the research.” But if we don’t study the world, we don’t always know how or what to create.
from the article, “The Art of Design Research (and Why It Matters)”.
We’re trying to design better products. Sometimes we get them more right than others. That’s the goal. The goal isn’t to be different. The goal isn’t to be new. The goal is to do it well and to design better products. If they are new, or if they are different then that’s a consequence, but it’s not the goal.
Jony Ive - VP of Industrial Design at Apple Inc (via usersillusions)
The fastest way to improve your interface is to improve your copy-writing.
So very true. I was just emphasizing this to a colleague today.
When I’m hiring, I don’t look for credentials, I look for knowledge.
- Aza Raskin
Ikea and Apple may not ask their users what they want, but they sure work diligently to understand what their users want. There is a world of difference between the two.
To make something simple is 1000 times harder than making it complex.
After we realised that we just went onto the site and deleted that field - overnight there was a step function [change], resulting in $12m of profit a year, simply by deleting a field.
The big difference between someone who is a UX professional and someone who isn’t comes back to that word: responsibility. When your job is to provide a positive user experience, you have to do whatever it takes to get it done, from imagining new designs to measuring current ones to make sure they work. You have to advocate for your users when their voices aren’t heard, and align the business objectives with user objectives at every step.
What makes a good UX designer?, by Joshua Porter (via blanksheet)
Interesting presentation on designing for a complete experience
Any time is a good time to start a company.
- Ron Conway
